Keynote: Don’t Create For WordPress* (*Create With WordPress)

It’s said that visionaries start with the end in mind, and work their way back. If you were designing a home, a basic understanding of the principals of architecture would surely help… but you certainly wouldn’t design for the construction materials and tools. You’d design for the inhabitants: for people.

Same goes for websites. At 10up, we see WordPress as the best medium for our clients to publish and manage content, a flexible tool freeing our designers and strategists to imagine content-centric websites without constraints.

Let’s take a look at the basic architectural principals underneath this publishing platform, and be inspired by WordPress-powered websites designed around an information architecture and user experience, envisioned by designers who never stopped to ask “can WordPress do that?”, built by engineers who said “that’s our problem.”